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15.568A | Spring 2005 | Undergraduate

# Practical Information Technology Management

SES # | TOPICS | READINGS
--- | --- | ---

Introduction and Overview

1 | Lecture and Discussion: Course Importance, Topics, Logistics | Case: On the Spot at Dynamix Enterprises (PDF)

2 | Case Discussion: Royal Caribbean Cruises Ltd. | Case: McFarlan, F. Warren, and Valerie Massoni. “Royal Caribbean Cruises, Ltd.” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-304-019, September 11, 2003.

Module I: Project Management: The Realities of Hitting a Moving Target

3 | Case Discussion: Administrative Data Project (A) | Case: Applegate, Lynn, and Donald Heller. “Administrative Data Project (A).” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-803-051, October 1, 2002. Randolph, W. A., and B. Z. Posner. “What Every Manager Needs to Know About Project Management.” Sloan Management Review 29, no. 4 (Summer 1988): 65-73.

4 | Case Discussion: Administrative Data Project (B and C) | Case: Applegate, Lynn, and Donald Heller. “Administrative Data Project (B & C).” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-803-052 and 9-803-053, October 15 and 30, 2002. De Meyer, A., C. H. Loch, and M. T. Pich. “Managing project uncertainty: from Variation to Chaos.” Sloan Management Review 43, no. 2 (Winter 2002): 60-67. Reprint 4326.

5 | Case Discussion: AIRNow Presentation, Visitor: Jane Linder | Case: AIRNow case (PDF) A Guide to the Project Management Body of Knowledge (PMBOK Guides). Newtown Square, PA: Project Management Institute, 2004. ISBN: 193069945X.

6 | Case: PharmaCo Presentation, Visitor: Ben Porter | Case: “PharmaCo.” CISR Working Paper. (Unpublished.)

Module II: Implementation and Change: “Technology is the Least of Our Problems”

7 | Case Discussion: First National City Bank Operating Group | Case: Lorsch, Jay, Cyrus Gibson, and John Seeger. “First National City Bank (A+B).” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-474-165 and 9-474-166, March 1 and 20, 1974. Hammer, M. “Reengineering Work: Don’t Automate, Obliterate.” Harvard Business Review (July-August 1990): 104-112. Gibson, C. F. “IT-enabled Business Change: An Approach to Understanding and Managing Risk.” MIS Quarterly Executive 2, no. 2 (September 2003): 104-115.

8 | Continuation of First National City Bank Operating Group Discussion |

9 | Case Discussion: Dow Corning | Case: Ross, Jeanne. “Dow Corning Corporation A, B and C: Business Processes and Information Technology.” CISR Working Paper no. 298 and 305, 2001. Brynjolfssen, R., A. A. Renshaw, and M. Van Alstyne. “The Matrix of Change.” Sloan Management Review (Winter 1997): 37-54. Kaplan, R. S., and D. P. Norton. “The Balanced Scorecard - Measures That Drive Performance.” Harvard Business Review (Jan-Feb 1992).

10 | Implementation Readings Review, and Visitor on ERP Implementation Experience: Mike Shanno, EMC Corporation | “EMC Squares Off for Future Growth.” Accenture Report. (Unpublished.)

Module III: Management of the IT Function: The Genie Behind the Curtain

11 | RFID, Visitor: Prof. Brian Subirana | Subirana, Brian, Chad Eckes, George Herman, Sanjay Sarma, and Michael Barrett. “Measuring the Impact of Information Technology on Value and Productivity using a Process-Based Approach: The Case for RFID Technologies.” MIT Sloan Working Paper no. 4450-03. Subirana, Brian, Sanjay Sarma, Hau Lee, Barchi Peleg-Gillai, and Paresh Rajwat. “Assessing the Value of RFID Technology and EPCglobal Standards for Consumer Goods Manufacture.” Working Paper. (Unpublished.) Wailgum, Thomas. “Tag, You’re Late.” CIO Magazine, November 15, 2004. Levinson, Meridith. “The RFID Imperative.” CIO Magazine, December 1, 2003.

12 | Case Discussion: Care Group | Case: McFarlan, F. Warren, and Robert Austin. “CareGroup.” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-303-097, January 29, 2003. “Make it simple: A Survey of Information Technology.” The Economist, October 30th, 2004. Weill, P., and M. Broadbent. “The Evidence for Business Value.” Chapter 3 in Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology. Cambridge, MA: Harvard Business School Publishing, 1998. ISBN: 0875848303.

13 | Case Discussion: Lifeline, Visitor: CIO Rich Reich | Case: Lifeline Systems, Inc. (PDF) Broadbent, M., and P. Weill. “Management by Maxim: How Business and IT Managers can Create Infrastructures.” Sloan Management Review (Spring 1997): 77-92. Malone, Thomas, and Robert Laubacher. “The Dawn of the E-Lance Economy.” Harvard Business Review (September-October 1998). Schoemaker, Paul. “Scenario Planning: A Tool for Strategic Thinking.” Sloan Management Review 36, no. 2 (Winter 1995).

14 | Class Discussion of Student Projects |

15 | Visitor: Arup Gupta, CEO, Tata Consultancy Services | Case: McFarlan, F. Warren, and Brian DeLacey. “Outsourcing IT: The Global Landscape in 2004.” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-304-104, May 18, 2004. Gibson, C. F., and R. N. Nolan. “Managing the Four Stages of EDP Growth.” Harvard Business Review (January-February 1974). Hagel, J., III, and J. S. Brown. “Your Next IT Strategy.” Harvard Business Review (November 2002).

Module IV: IT Support for Business Operations: Doing Things Faster and Better

16 | Special Assignment on Getting Business Value from IT Frameworks | Weill, Peter, and Marianne Broadbent. “Describing and Assessing IT Governance - The Governance Arrangements Matrix.” CISR Research Briefing 2, no. 3E (October 2002). Ross, Jeanne, and Peter Weill. “Stages of IT Architecture: Pursuing Alignment and Agility.” CISR Research Briefing 2, no. 2A (July 2002). Bensaou, M., and M. Earl. “The Right Mind-set for Managing Information Technology.” Harvard Business Review (September-October 1998): 119-128.

17 | The MIT Process Handbook, Visitor: Prof. Tom Malone |

18 | Web Services and Business Process Management, Visitor: Evan Mamas |

Module V: Strategic Systems and Digital Transformation: IT for New Things

19 | TYCO Readings, Visitor: CIO Dana Deasy |

20 | ACE Case, US Customs Transformation | Case: The ACE Case (PDF) Eisenhardt, K. M., and D. N. Sull. “Strategy as Simple Rules.” Harvard Business Review (January 2001).

21 | Business Strategy | Treacy, M., and F. Wiersema. “Customer Intimacy and Other Value Disciplines.” Harvard Business Review (January-February 1993): 84-93. Semler, R. “How We Went Digital Without a Strategy.” Harvard Business Review (September-October 2000): 51-98. Venkatraman, N., and J. C. Henderson. “Real Strategies for Virtual Organizing.” Sloan Management Review (Fall 1998): 33-48. Reprint 4013.

22 | Visitor: Omar Baig, IFC / World Bank | Case: McFarlan, F. Warren, and Brian DeLacey. “Enabling Business Strategy with IT at the World Bank.” Harvard Business School Case. Cambridge, MA: Harvard Business School Publishing. Case: 9-304-055, November 6, 2003.

Module VI: Team Reports, Course Summary

23 | Team Project Presentations |

24 | Team Project Presentations (cont.) |

25 | Discussion / Debate: “Does IT Matter?” | Carr, N. G. “IT Doesn’t Matter.” Harvard Business Review (May 2003): 41-49.

26 | Closing Lecture and Discussion |

## Course Info

##### Instructors

- Prof. Benjamin Grosof
- Prof. Cyrus Gibson

##### Departments

- Sloan School of Management

##### As Taught In

Spring 2005

##### Level

Undergraduate

##### Topics

- Business
  - Information Technology
  - Management
  - Operations Management

##### Learning Resource Types

notes Lecture Notes
group_work Projects with Examples

Browse Resources

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